As a former publicist for Penguin Books Australia, Imogen worked with many successful people. She became fascinated by the issue of image. Was there a connection between image and confidence? How important was image to success? Could she help someone improve their image to gain greater success? 

She decided to leave PR to pursue her true passion as an image consultant. She studied clothing, and learned what looked good on different body types. She studied comprehensive colour analysis, and realized how to help people shine with the right shades. She was able to combine her natural talents with extensive training and an almost scientific approach to figure out what worked and why. She started helping people to look and feel amazing. 

In 2004, Imogen started her own business, Bespoke Image. In 2006, her dedication led her to become President of the AICI (Association of Image Consultants International) Australian chapter in 2006. She worked tirelessly to raise the industry’s standards of training and professionalism, bringing the AICI’s First Level Certification exam to Australia. 

In 2007, Imogen was honoured as Chapter Member of the Year, and later, as VP of Communications, she created the chapter’s first website and helped the organization grow substantially. She’s the 2023 – 2025 President of the AICI Australia Chapter and continues to give back to the industry she loves so much.