Lipsticks will look different on your lips as your lips have a colour. They are likely to look more intense in colour than they do on my hand (though a hand is better than white paper).
Colours marked with sheen do not have any pearlesence (good for matte skin), and colours marked with shine have some pearlesence (good for skin with sheen or shine). These are my most popular colours (I have a greater range, some brighter reds and darker colours as well as really light).