Cost per Wear

The Real Cost of Clothing Investment Dressing I spend a lot of time talking to people about clothes, and explaining that your clothes are an investment in yourself and your image. Why should you invest in your image? According to a landmark study by Albert Mehrabian, 93% of our communication is non-verbal – and 55%…

Bargain Hunting Tips

Is it really a bargain? It’s not a bargain if it doesn’t fit, it’s the wrong colour, it doesn’t suit your personality – you’ll either never wear it, or wear it only the once (and you’ll be self-conscious and unhappy about your clothing choice the whole time you’ve got it on). If you say to…

First Impressions

Why First Impressions Really Count We’re programmed by evolution to judge people on their appearance. It’s a survival mechanism. You will be judged by your appearance, whether you like it or not. After all, you judge people by their appearance, don’t you? When you get on a train, tram or bus and it’s pretty full,…