These colours say fun
Did you know that studies have shown that sporting teams who wear black uniforms are penalised more heavily than teams with other uniform colours?
Did you know that sporting teams who wear red are considered more aggressive than those who wear blue?
Did you know that shades of soft pastel pink help to reduce aggression and are used in some prisons in the USA to keep prisoners from getting aggressive and using violent behaviour?
Did you know that blue is the world’s favourite colour?
Did you know that men tend to name colours in their basic terminology – red, yellow, blue etc. whilst women tend to name shades of colours – raspberry, tomato, lemon, cornflower, olive etc.
Did you know that we perceive colours such as brown, tan and camel as sturdy and reliable, earthy and non-judgmental. Thus if you want people to open up to you, wearing these shades will help people to feel comfortable with you and they will be more open.
In advertising:
- Colour increases brand recognition by up to 80 percent.
- Colour ads are read up to 42 percent more than similar ads in black and white.
- Colour can be up to 85 percent of the reason people decide to buy
More interesting colour facts:
- A factory in the United States changed the colour of their bathrooms to an unpleasant green saw production increase by 8%.
- Customers of a coffee house constantly complained about the cool temperature in the room. At that time, the walls were painted a light blue. After changing the colour to orange, there were no more complaints.
- The colour yellow can cause nausea, so it is avoided in airplanes.
- Black boxes seemed heavier to workmen than green boxes filled with the same material.
- Red can make you hungry, while the opposite colour, green, suppresses it.
- The colour red can also increase your muscle reaction, make you want to gamble more, and raise your blood pressure. Blue has the opposite effect.
- Blue street lighting resulted in lower crime rates in Glasgow in 2000.
These colours are more serious
When you think that all companies the produce good wrap them in packaging and there is some considerable thought and research into the colour of the packaging, what do the colours you wear (your packaging) tell the world about you? How do people react to you depending on the colours you wear?
Have you noticed if people react to you differently when you wear particular colours as compared to wearing black?
Many of my clients notice that when they start wearing flattering colours people know something is different and although they can’t put their finger on it, but will comment on how they’ve lost weight, look well rested and younger, or just look great.
One of my clients who suffers rosacea noticed after her colour analysis and starting to wear her flattering colours which helped to tone down the redness in her complexion, that people had started behaving much friendlier towards her, previously she’d been perceived as aggressive and angry (because of her red skin). She was overwhelmed with happiness how a simple change such as changing the colour of her top could make such a huge and positive difference to her interpersonal relationships.
Start using colour to your advantage. If you need to be the focus or centre of attention in a meeting or giving a presentation, try wearing a little bit of red to draw attention to you and create some excitement.
Want to gain consensus? Wear lighter blues and greens to appear non-threatening and approachable.
Need to be the authority figure team a dark grey or navy with a light or white coloured shirt.
Want to close a sale? Wear a light pink (particularly if you’re a man).
Want more ideas on wearing colours, check out these articles on Inside Out Style:
