What's Your Personal Brand

Every successful company has it’s own ‘brand’ and that brand says something to the consumer about its values, goals, and mission. Big companies spend vast quantities of money on their brand, and ensuring that brand and its image isn’t tarnished – it’s vital to the company’s health that the brand and image are working for,…

University Study Proves Image Consultants Raise Self-Esteem

The first ever image research study from Central Michigan University, commissioned by the Association of Image Consultants International, shows image consulting services give people more than just a “superficial boost.” The image services also raise peoples’ self-esteem. The purpose of the in-depth international study was to measure the effectiveness of the work of image consultants…

So What is Business Casual?

The term Business Casual is a misnomer – it should have been labelled Relaxed Business and how you wear it is very much dependent on the kind of industry in which you work. Executive Casual Generally businesses such as Finance, Law, Banking, Accounting, Insurance – or anything where other people’s money is involved in a…